Women’s Denim design and development.

Core and fashion washes for Abercrombie and Fitch women’s.

From initial concepts, fabric selections, wash experimentation and development through to final product development.

Developed key fashion washes, color experiments and embellishment in house and then briefed out to venders for production.

Worked on Holiday 13 sparkle fashion assortment, creating in house embellishment design and patterns, including $500 key item jean embellished with Swarovski crystals and hand embroidery.

Mens Denim design and development.

Designed and managed mens core range development for relaunch.

Introduced the Super skinny fit for mens and stretch fabrications for the first time in A&F mens denim development.

Worked on artisanal selvedge assortment for Holiday, using Japanese selvedge and creating fashion washes with character concepts.

Designed the Paris store opening jean, 101 male models in one jean.