NATASHA JEFFERy
45 Dorchester Avenue, Hastings on Hudson, NY, 10706, USA
+16142716909
natasha.louise.jeffery@gmail.com
ABOUT ME
Over 20 years of design experience in denim and lifestyle design from the UK to the USA in multi gender.
Expert experience in denim wash, fabric and production expertise.
Passionate focus on the future of sustainability in design and fashion.
A creative driven and team focused design leader
WORK HISTORY
AMERICAN EAGLE USA 2022 - CURRENT www.AE.com
Job Title: Vice President - Women’s denim, woven bottoms and Denim dressing
Responsibilities:
· Overseeing women’s denim design team across all denim jeans, shorts, skirts, dresses and tops across the omni and international markets
· Developing and designing AE77 womens denim and woven bottoms
· Sourcing and developing all fabrics, washes and new fit direction.
· Creating seasonal conceptual direction alongside SVP and executive leadership team.
· Collaborating on seasonal floorset store laydowns and alligning on product messages and seasonal marketing and product strageies
· Creating seasonal conceptual direction alongside SVP and executive leadership and presenting to the CCO.
· Partnering with the marketing team on collaboration projects including Sydney Sweeney, Ella Langley, Coco Gauf, The summer i turned pretty, Mean Girls and influencer custom creations.
· Presenting seasonal product direction to nationwide and International store teams
Achievements:
· Achieving year on year double digit growth in womens denim jeans, shorts and skirts.
· Maintaining and growing American Eagle as the the No. 1 jeans brand for women of all ages in the U.S
· Creating seasonal innovations in fabrics and silos - Dreamy drape, double take denim and Strigid fabric directions
· Achieving and excelling in sustainable targets for North America. Focusing on Fabrics, factories and wash sustainability targets.
· Expanding “denim lifestyle” across new categories in dresses, tops etc
· Expanding International markets denim assortment to making Womens denim the No 1 product categorie for Interational store and partners
Tommy Hilfiger USA 2013 – 2022 www.tommy.com
Job Title: Senior Design Director - Tommy Jeans North America
Responsibilities:
· Responsible for designing and managing the entire product assortment for men’s and women’s
· Managing the product range across multi channel divisions; from Company stores/ Wholesale to Speciality and Anchor stores.
· Working alongside senior management team on company and design lead initiatives.
· Planning with the merchant and production teams on sku count frameworks, vender allocation, cost and seasonal product strategy.
· Developing new product innovation and wash developments with core vendors and externally sourced development centres.
· Presenting seasonal design/ wash ranges to the Domestic and International CEO and Senior North American leadership teams.
· Reviewing and managing all denim development from initial prototype to final product alongside my team.
· Partnering with mills on developing new core fabric strategy’s in the Far East and domestically, including travel to PV denim and Kingpins.
· Working alongside global creative design teams for Tommy Jeans directives
Achievements:
· Growing and doubling denim business in men’s and women’s
· Implementing core fabric strategy in both genders to leverage and achieving and excelling in margin challenges
· Achieving and excelling in sustainable targets for North America. Focusing on Fabrics, factories and wash sustainability targets.
· Designing, managing and developing “Made in America” project to celebrate Tommy Hilfiger’s 30th Anniversary.
· Aligning and re-designing denim teamwork process. Implementing new wash, fabric and development procedure for brand and product elevation.
· Working with marketing to re-develop design in store marketing and communication.
· Creating and launching Tommy Jeans North American product successful to retail and wholesale channels
Abercrombie & Fitch: September 2010 – May 2013 www.abercrombie.com
Job Title: Female Abercrombie & Fitch Team Leader Denim
Responsibilities:
· Designing and managing Female Abercrombie & Fitch denim fashion and core wash ranges (2011 – 2013).
· Previously responsible for Male Abercrombie & Fitch denim fashion and core wash ranges (2010 – 2011).
· Developing new product innovation and wash developments on campus in the development wash centre
· Partnering with mills on developing new fabrics for core domestic fabric and Far Easton Selvedge/ premium fabrics, including visiting key fabric fairs.
· Working extensively with the technical team on current fit development and new fit innovation.
· Presenting seasonal wash direction, sign offs and floorsets to VP and senior members of the denim team, along with presenting finished wash ranges to the CEO.
· Reviewing and commenting on all wash development at all stages to final product with extensive travel in Asia and South America.
Achievements:
· Producing high volume wash and product ranges in both male and female denim.
· Creating, alongside the team, new creative wash and design processes in female denim that were subsequently used as the template for all other product. to follow across brands.
· Partnering with vendors, and in house, on new techniques for waterless and sustainable wash techniques.
· Developing and creating denim brand identity guidelines with senior members of the team.
Fat Face: May 2007- August 2010 www.fatface.com
Job Title: Senior Menswear Designer
Responsibilities:
· Designing a multi product range, individual product focus on Denim and washed woven product.
· Participating within strategy and brand identity planning for company growth and development, alongside the senior members of the Merchandising teams.
· Creating partnerships with mills on new core fabric developments for streamlined product design and development.
· Extensive supplier trip travel in Hong Kong, China, India, Turkey, Mauritius and Tunisia.
Achievements:
· Leading and developing a team to excide company performance objectives in sales and exposure.
· Working on brand strategy ideas and plans that were cascaded to the whole buying and merchandising team.
· Working with the senior buyer on improving supplier use across all product areas, for right product right supplier stragey.
Ice Fashions: January 2006 – May 2007
Job Title: Denim Designer
Brand Alliance: OUTRAGE January 2005 – January 2006
Job Title: Assistant Designer Menswear
EDUCATION
2001-2004 Kent Institute of Art and Design: BA in Fashion Design. First Class (Honours)