For the first season, North America Tommy Hilfiger were able to design the Tommy Jeans assortment specifically for the NA market.
The collection was in own retail stores and sold to Wholesale accounts including ASOS, Amazon, Macys, JD Sports to name a few.
It was designed and based on classic heritage workwear which is quintessentially Tommy Jeans.
With bold prints on multiple products referencing heritage TJ.
Tommy Jeans denim wash and range development for Fall 20 Tommy Jeans launch.
Referencing TJ heritage and modern utility inspiration the range was simplified in wash and modernized in garment design.
Classic wash range bases for sustainable fabrications and Low Impact wash give the range a truely sustainable handle.
Capsule Unisex collection for Space Jam 2021 release
Archival denim design capsule for 25th anniversary collection.
Created for the 20th Anniversary of Tommy Hilfiger.
The Made in America capsule collection celebrates the brands heritage along with its all American roots.
Designed and manufactured in the US, using American fabrics and trims.
Reinvented classics, just like Tommy Hilfgers USP, using the color palettes of raw indigo denim, workwear neutrals, silver and rose gold accents details gives this collection a youthful modern reinvention.
Alongside the product I collaborated and managed all bespoke accessorizes that were handcrafted by artisans in the United States.
Global sustainability focus on denim development.
Leading NA sustainability
Working globally with CFT partners, factory and mills to maintain sustainability parameters
Continued year on year growth
Fall 19 Denim Fit campaign
Design lead on refocused denim marketing campaign for retail and wholesale.
Main objectives
Create a clear/ understandable guide for consumers
Create a clear brand defining fit guide
Include a diverse cast of fits and shapes
Expanded character wash use for fit character
